Sunrise Spices celebrates timeless ‘Bangaliana’ with the iconic ‘gamcha’; Makes Fashion Debut with 145 East...

Kolkata, 18 April 2026: Marking a significant brand evolution, Sunrise Spices has stepped beyond the kitchen into fashion, announcing its first ever collaboration with the Kolkata based sustainable fashion collective 145 East. The partnership signals Sunrise’s progression from being a culinary staple to a wider cultural expression of everything Bengali.

For decades, Sunrise has been synonymous with the flavours of Bengali households. With this first ever fashion collaboration, the brand reimagines its role extending from the plate into culture, identity and everyday expression. The limited edition collection ‘Sunrises in the East’ blends heritage with contemporary expression that celebrates a new, evolving Bangaliana; one that is rooted in tradition yet lived globally across art, music, cinema, food, and fashion. 

Launched on Poila Boishakh 2026, the collection draws inspiration from everyday Bengali life - its textures, rituals, and nostalgia, while reinterpreting them for a modern audience. At its core is the iconic gamcha, reimagined through 145 East’s design lens, alongside Sunrise’s deep cultural connection with Bengali households; the collaboration celebrates traditional objects and experiences that define every Bengali household.

The partnership is anchored in a shared vision of celebrating the extraordinary in the ordinary. While Sunrise has long captured the essence of Bengal through taste, 145 East has established a distinctive identity by reviving the gamcha by working closely with local weavers and transforming it into a contemporary design language. Together, the brands bridge tradition and reinvention, creating a narrative that is both rooted and progressive.

Speaking about the launch, Mr. Piyush Mishra, Business Head, Sunrise Spices, said, “For Bengalis, Sunrise has always been a part of daily life through spices and food. But Bangaliana has never been limited to what’s on the plate; it manifests in how people dress, express themselves, and carry their culture every day. This collaboration celebrates that spirit of Bengal in all its forms; rooted in tradition, yet constantly evolving across generations.

Shoma Badoni, Founder, 145 East added, “Our journey has been about reinterpreting tradition and giving the traditional gamcha a global voice. Partnering with Sunrise felt like a natural extension of our vision bringing together food and fashion to celebrate Bengal in a way that is authentic, relevant, and contemporary.

More than a collection, this is a cultural showcase, where food meets fashion, nostalgia meets now, and tradition meets reinterpretation.

To see the collection, please visit - https://the145east.com/collections/sunrise