Metro News Bangla

Kolkata, 29 May, 2026: As conversations around protein consumption grow across India, Aashirvaad Atta with High Protein is reshaping how the country thinks about fulfilling this essential nutrient - making it simpler, more accessible and rooted in everyday habit. Building on its promise of enabling protein intake through daily meals, Aashirvaad launches its latest campaign, ‘Kya Kha Ke Aaya Hai?’, transforming a widely used Indian expression into a powerful cultural cue for performance, strength and everyday power. DVC Link 1: https://www.youtube.com/watch?v=Fq5gqUwCQEc In India, moments of extraordinary performance, whether on the cricket field, at home or in daily life, are often met with a familiar question: “Kya Kha Ke Aaya Hai!” With this campaign, Aashirvaad gives the question a new, meaningful answer. At the heart of the campaign is a simple insight: power doesn’t come from drastic changes; it comes from what we consistently eat every day. By anchoring protein in som...

কলকাতা, ৩১ মে :  নির্বাচনের আগে বিজেপির শীর্ষ নেতৃত্বকে প্রতিদিন চ্যালেঞ্জ জানিয়েছিলেন খোদ মমতা বন্দ্যোপাধ্যায় ও অভিষেক বন্দ্যোপাধ্যায়। কিন্তু ৪ তারিখ ফলাফলের পর ছবিটা পাল্টে গিয়েছে। তৃণমূল কংগ্রেস এখন যেন ভাঙা-হাট। রাজপাট যেতেই দলের বিরুদ্ধেই আওয়াজ তুলছেন তৃণমূলের একের পর এক নেতা-কাউন্সিলর-বিধায়ক। বিজেপির দিকে এক পা বাড়িয়ে তারা। অন্যদিকে পর্দাফাঁস হচ্ছে দুর্নীতিবাজদের। আর তৃণমূলের একাংশ শিকার হচ্ছেন জনরোষের। তাদের দেখে চোর চোর স্লোগান উঠছে দিকে দিকে। এক দিন যেসব চলচ্চিত্র তারকা, বুদ্ধিজীবীরা তৃণমূলের মঞ্চ আলো করে বসে থাকতেন, পরিবর্তনের পর মুখ ফিরিয়েছে তাঁদেরও একটা বড় অংশ।  ভোটে হেরে, এখন কতটা প্রশ্নের মুখে রাজ্যে পনেরো বছরের শাসক তৃণমূলের অস্তিত্ব? এই সব প্রশ্নের উত্তর খুঁজতেই গ্রাউন্ড জিরোয় রিপোর্টিং ও বিশেষজ্ঞদের মতামত সহ - TV9 বাংলার নতুন নিউজ সিরিজ  ‘তাসের ঘর’ তৃণমূল! ৩১ মে ২০২৬, রবিবার রাত ১০ টায়।

Kolkata, 26th May 2026: ITC Candyman has unveiled a new film for Candyman Fruitee Fun Soft Chews, bringing back its iconic ‘Kuch Bhi Karega for Candyman!’campaign. The campaign puts the spotlight on the brand’s differentiated soft, easy-to-chew, fruity product format, moving beyond traditional hard boiled candies to deliver a more playful, imagination-led confectionery experience for young consumers. The film, conceptualised by Ulka, unfolds around a truck carrying Candyman Fruitee Fun Soft Chews that is interrupted by kangaroo ‘toll keepers’ demanding Candyman in exchange for passage. What follows is a whimsical chain of surreal twists, culminating in a fun reveal that highlights the irresistible appeal of Candyman Fruitee Fun Soft Chews while bringing alive the brand’s core proposition. The film closes with the brand sign-off: “Candyman Fruitee Fun - Chewy, Juicy, Fruity Fun. Kuch Bhi Karega for Candyman.” Talking about the campaign, Subash Balar, Vice President and Busin...

Kolkata, 25th May, 2026: Reinforcing its focus on category innovation and evolving consumer needs, ITC Foods has announced the launch of Sunfeast Breakfast Smoothie, a ready-to-drink beverage for today’s fast-paced lifestyle. Positioned at the intersection of consumer need spaces such as convenience and indulgence, the new launch marks Sunfeast’s entry into the emerging on-the-go segment with a differentiated format that combines familiar kitchen ingredients with modern consumption habits. Made with Banana, Milk, Almonds, Oats, Dates and 4 Super Seeds, the new Sunfeast Breakfast Smoothie addresses a growing consumer need for quick, wholesome and enjoyable breakfast accompaniment. The product provides 6g of protein per serving, with no added sugar, preservatives or artificial flavours, aligning with the increasing preference for better-for-you food and beverage choices. The launch comes at a time when breakfast consumption habits in India are rapidly evolving. Rising health ...

Kolkata 20 May 2026: While many individuals wait for an acute toothache to signal a problem, dental experts are highlighting a growing concern regarding the "silent" progression of oral health issues. Most dental complications, from cavities to gum disease, begin without immediate pain or visible symptoms, leading to a dangerous cycle of postponement. This delay often allows minor issues to transform into significant long-term damage before a patient even realizes a problem exists.  The hidden progression of neglect begins when hygiene is overlooked, allowing plaque to harden into tartar within a matter of days. Once tartar forms, it cannot be removed by standard brushing, creating a foundation for chronic inflammation, enamel erosion, and eventual tooth loss.  Dentists point out that the biggest mistake is equating the absence of pain with the absence of a disease. By the time discomfort finally manifests, the condition has often advanced to a stage that requires...

Siliguri 20 May 2026: Dabur India Ltd., one of the leading Ayurvedic and Natural Health Care companies, announced the launch of the ambitious "Hajmola Masti ki Pathshala" campaign. This massive outreach program is designed to underscore the importance of physical activity and fun among school children, perfectly aligning with the brand's fun loving and joyful personality. The initiative was flagged off in Siliguri with a special session conducted for students of Green Sproutt Boarding School, Siliguri. The "Masti ki Pathshala" campaign is poised for an extensive engagement drive in UP & West Bengal, set to roll out in 20 major cities and cover a total of 550 schools, aiming to interact with and benefit over 2.5 lakh students. This campaign is built around interactive and educational elements, including core Fun Games sessions specially curated to encourage students to step away from sedentary habits, actively participate in physical play, and pro...