Sunrise Spices celebrates timeless ‘Bangaliana’ with the iconic ‘gamcha’; Makes Fashion Debut with 145 East...
Kolkata, 18 April 2026: Marking a significant brand evolution, Sunrise Spices has stepped beyond the kitchen into fashion, announcing its first ever collaboration with the Kolkata based sustainable fashion collective 145 East. The partnership signals Sunrise’s progression from being a culinary staple to a wider cultural expression of everything Bengali. For decades, Sunrise has been synonymous with the flavours of Bengali households. With this first ever fashion collaboration, the brand reimagines its role extending from the plate into culture, identity and everyday expression. The limited edition collection ‘Sunrises in the East’ blends heritage with contemporary expression that celebrates a new, evolving Bangaliana; one that is rooted in tradition yet lived globally across art, music, cinema, food, and fashion. Launched on Poila Boishakh 2026, the collection draws inspiration from everyday Bengali life - its textures, rituals, and nostalgia, while reinterpreting them...