Sunrise Spices Celebrates ‘Haal Khata Utsav’ in Kolkata, Reviving a Timeless Bengali Tradition....
Kolkata, 15 April 2026: ITC Ltd.'s Sunrise Spices, a leading brand in the spices category in West Bengal, ushered in the spirit of Poila Baishakh with its culturally rich on-ground celebration ‘Sunrise Haal Khata Utsav’ at Gariahat, Kolkata. Held ahead of the Bengali New Year, the initiative paid tribute to the time-honoured Haal Khata tradition, deeply embedded in region’s cultural ethos, symbolizing fresh beginnings for a brighter & better year ahead. As part of the celebration, Sunrise Spices brought this tradition to life through an immersive experience that blended ritualistic significance with artistic flair and community engagement. Sunrise installed a giant Haal Khata, intricately hand-painted by trained Sunrise Spices artists, using whole & ground spices, showcasing a blend of creativity and tradition. The celebration was marked by a grand unveiling led by Padmashree Gokul Dhaki, along with a troupe of 10 Dhakis, including 5 female performers. As the rh...